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In This Week's Issue
Thought for the Day
Welcome from the Publisher Happy
Monday Y'all!
I trust all my fellow Americans enjoyed Thanksgiving with family and friends and are just about turkeyed out by now... I know I am! It's crazy to think that Christmas is already upon us. I'm sure many of you have already started your Christmas shopping - some of you are already done, but if you're like most, you'll wait until it gets close to Christmas and then rush around trying to complete your shopping. Each year more and more people are shopping online. This year is certainly no different. With gas prices the way they are, I'm sure more people will be shopping online than ever before. If you are an eBay seller - this is an excellent opportunity for you. I hope by now you are already prepared and have your stock ready and your plan to list and fill orders in place. If you're an eBay buyer and you'll be shopping on eBay for some of your Christmas gifts. Make sure you use the search option on eBay. Don't just buy the first item you see you want. Search it out - see if you can find a better price, a better shipping cost, a quicker delivery time or even a seller with a better reputation. If you take a few extra minutes, you most likely will find a better deal. We are treating ourselves to a Carribean cruise the week before Christmas, so I have one less week to get everything prepared for the holidays... so I better get clicking and ordering now! Whatever you do, be safe and have fun! If you've missed any recent mails from me, check out my blog at http://www.AuctionHerald.com . Best Wishes, Robbin
Featured Article Tips for a Profitable Christmas Rush on Ebay by Robbin K. Tungett Christmas on Ebay is prime selling time. Shoppers have been wounded in the battle of Black Friday, the biggest shopping day of the year (the day after Thanksgiving) and are ready for peace and quiet. Ebay has cranked up their TV advertising campaign to offer gift givers an alternative away from the busy crowds. Customers can shop online without all the fuss. Many people don't want to deal with any more packed parking lots, cranky salespeople, or rude shoppers at the malls or superstores. Are you ready for this holiday shopping blitz? Take stock of your inventory. Don't be tempted to list an item for sale that you don't have. Drop shipping is a convenience and a good way to test products, but during the Christmas rush you don't want to have to rely on a drop shipper for an item and end up leaving your customer waiting for a late delivery, or even worse, have to tell your bidder you can't get the item afterall. Is your pricing competitive? Look at the prices other Ebay sellers are charging for like products. Are your prices in line with what's selling? Make sure you don't overprice or underprice your items. Key words in your title and description can unlock sales. If customers can't find your products they can't buy them. Make sure your titles have the main keywords your customers will be looking for. Consider using a buy it now price. As the 25th of December approaches shoppers get a little antsy and many would prefer to have a confirmed purchase right now than have to wait for an auction to end. Answer customer questions as soon as possible. If you wait 24 hours – which isn't unreasonable any other time of year – you might lose the sale. Find the shipping rates, times, and methods for the different carriers so you'll know how much time to allow for shipping items. For example: Books can go media rate with the United States Postal Service, which is fairly inexpensive, but that package can take up to two weeks to arrive. Do you have your packing materials ready? If you have odd sized, fragile, or heavy items, make sure you have the materials necessary for packing now. Don't waste time trying to find materials in a rush. If you have a Paypal account and you believe that there will be a significant increase in activity due to selling items on Ebay, tell Paypal ahead of time. A substantial sales increase can cause Paypal to temporarily lock the account to prevent withdrawals while they investigate. You can still receive funds and make refunds but you can't withdraw or transfer funds. The holidays are a wonderful time with family and friends, but be careful to keep a healthy balance between the two. Don't neglect your family and friends while devoting all of your time to your business. But also remember that if you want to be successful during the Christmas shopping season, you will sometimes have to make a few sacrifices of your time in order to take care of business. Here is the 2007 Holiday Hot List - a list of the Top 25 Hottest eBay Sellers this Christmas. 1 iPhone 2 Webkinz / Lil'Kinz 3 Transformers 4 Collectible Barbie 5 Dooney & Bourke Zebra Tote 6 Nintendo Wii 7 T.M.X. Friends - Ernie & Cookie Monster 8 BCBG Dress 9 Harry Potter and the Deathly Hallows 1 0 Rock Band Video Game 11 iPod nano 8GB (Black) 12 The Simpsons 13 PlayStation 3 14 I'm Not A Plastic Bag 15 Motorola RAZR2 16 Designer Fragrances 17 Citizen Eco-Drive Watch 18 Nike Air Max 360 II 19 Abercrombie & Fitch Hoodie Jacket 20 Dept. 56 Snow Villages 21 Nike SasQuatch Sumo2 22 Gibson Electric Guitar 23 Craftsman Hand Tool Set 24 Burton Snowboard 25 Vtech Gadget Even if you can't get your hands on any of these items, there are MILLIONS of shoppers scouring eBay for all kinds of gifts for the holidays. By planning ahead and being prepared, you can have a fabulous and profitable holiday rush with Ebay. ----------------------------------------------------------------------- Copyright 2007, Robbin K. Tungett, http://www.AuctionRiches.com You have permission to reprint this article in its entirety, on your website or in your newsletter, in print provided this courtesy notice and the author name and URL remain intact. Freebies
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